The Printfection Blog
Insight on how to effectively use swag
Swag Marketing
4 promotional products trends we saw at the PPAI Expo
We just attended PPAI’s annual conference in Las Vegas, host to thousands of promo products distributors and suppliers. Among the…
What is swag?
In a business context, swag (sometimes spelled “schwag”) refers to branded merchandise. The non-business-related meanings may refer to one’s innate…
Real-life swag campaign example: Peloton
You’re probably familiar with swag, but the notion of a ‘swag campaign’ might be slightly more foreign. I’ve shared a…
Unique swag ideas (your competitors AREN’T using!)
Innovative companies want unique swag ideas; they’re tired of the same boring pens and cheap tchotchkes. Whether you want to…
10 unusually creative swag ideas
Branded swag with a creative twist allows your audience to flex the right side of their brain and take a…
10 summer swag ideas to try now
Branded summer swag gifts let your audience have fun in the sun long after an event and nicely complement other…
4 great company swag ideas for 2019
No matter the time of year, great company swag ideas are always in season! Customers ask us weekly how other…
How Zeel nets 10-15% more signups with swag
This will be a quick read for any of you who have never used swag to drive more signups or…
7 ways to use marketing swag to smash your revenue goals
Marketing swag, or schwag, often sports a poor reputation. If you’re in Marketing or Sales, you might not view it…
Make your t-shirts stand out
Whether you want to increase awareness, support brand loyalty, or just bring some joy to an event, T-shirts are a…
What is swag management (and why you should even care)
Swag management is hardly a popular term on Google. Yet, most companies are already managing swag today — and doing…
When it comes to your swag, make it quality
I think there’s a bit of an impulse to be cheap when it comes to buying swag. Of course you’re…
5 ways swag will grow your startup’s profits
I know what you’re thinking, sure t-shirts are great but can they really make an impact on my startup’s bottom…
Startup shirts people love to wear
Look down, are you wearing a t-shirt right now? I bet you are. People love t-shirts and they sport them…
Why you should have a liberal return policy, even if you can’t measure the ROI
Everyone knows the story about how Nordstrom took back a set of tires. But is a super-liberal ‘Nordstrom like’ return…
Upgrading the Promotional Products Industry
Although the Internet has created whole new industries like social networking, what it’s best known for is revolutionizing current business…
Customer-Sourcing Your Next T-Shirt Design
Surfing monkeys, t-shirts, and social media. Seems to be a winning combination for one of the fastest growing email marketing companies…
What is Merchandise Marketing?
Before developing a Merchandise Marketing strategy, it helps to understand the basic definition of the term, why you should care…
Digital Direct-to-Garment and Silk Screen Printing
So you’re ready to create some t-shirts but you’re not sure which method of printing you should go with? No…
How to Increase Free Trial Reactivations? Zendesk Uses a T-Shirt Call to Action
A lot of SaaS (software as a service) companies have 30 day free trials. In the subscription business, one of…