The Official Printfection Blog

Our platform handles the purchasing, management, and fulfillment of your company's branded swag.

Event Packing — What it is and what’s changed

Event Packing: A key to less headaches at trade shows. Ever worked an event booth? Then you know the pain and panic of frantically rifling through a disorganized box of swag to find the right size t-shirt while your prospect or customer waits on the other side of the table. The trick is to separate, package, and label your swag… read more.

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7 Ways to use marketing swag to smash your revenue goals

Marketing swag, or schwag, often sports a poor reputation. If you’re in Marketing or Sales, you might not view it as an incredibly strategic or important part of your success. But that mindset leaves serious money on the table. Here are 7 ways you can use marketing swag to smash your company’s revenue goals – some of which you may… read more.

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Pets deserve swag love too

Nothing says I get you quite like swag for the cats and dogs on your team.  And with so many pet-friendly offices spaces, Spot shouldn’t be left out. That’s why Printfection now has a Pet Category (Scroll to the bottom or choose the pet category in the upper right). For many of your employees, prospects, and customers, pets are their children…. read more.

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Make Your T-shirts Stand Out

Whether you want to increase awareness, support brand loyalty, or just bring some joy to an event, T-shirts are a perfect choice. Of course, while T-shirts are the quintessential “startup swag” item, they can also be a powerful branding tool for any company. And with a little thought and intention from your design team, they can really make a splash with… read more.

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How to Choose Promotional Merchandise For Your Next Big Event

Conferences, trade shows, and events are a great way to meet your customers and prospects and spread the word about your products and services. What better way to increase engagement, spread your brand, and connect with your customers, than with awesome swag?! The Printfection team has pulled together a list of our top-selling items specifically designed to increase your reach… read more.

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Five Key Attributes to Take your Swag to the Next Level

Everyone wants cool swag. But how do you ensure your swag really hits the mark? Here at Printfection we’ve seen our customer’s success (and failure) with swag. We’ve learned that cool swag isn’t just about trendy items. From this experience we’ve developed the Printfection Swagolosophy.   The Printfection Swagolosophy Cool swag — Represents your brand Is useful Has staying power… read more.

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What is Swag Management (and Why You Should Even Care)

Swag management is hardly a popular term on Google. Yet, most companies are already managing swag today — and doing it better can lead to tremendous benefits in saved time and increased revenue. Unfortunately, the term ‘swag’ often causes confusion, so let’s first clear that up. By swag, we’re referring to promotional merchandise, or promotional products, among many other terms. … read more.

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Our Team’s Take on the Top Five Trending Promotional Merchandise Items

Picking out your promotional merchandise can be tough. That’s why we pulled together the experts at Printfection and asked them about the most popular items they see day-to-day. From lists of items specific to a technology-centric audience to really great t-shirt ideas, we’re always impressed with our merchandise team’s knowledge. Here’s just the tip of the iceberg with a list… read more.

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Rethinking how customers start campaigns

Today’s web apps commonly overlook if a customer knows what’s going to happen when they start the service. They tell the customer why to use the service, but not what will happen once they start. And face it, even if you have the perfect product, it won’t matter if the customer can’t start somewhere.

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Give swag to the right people

Like most people you’ve probably received a piece of promotional merchandise from a completely random company at some point, even if it was only a pen. If your experiences have been anything like mine, you’ve never given the merchandise or more importantly the company, a second thought if it wasn’t relevant to you.  As with any sort of marketing it’s… read more.

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