Everybody gets tired. Especially in the fast paced, ever-changing world of a startup. But you can’t just stop. You can’t go on a vacation for a month, or even a few days. It’s critical you, and your team continue to push forward. But some days, weeks, projects, you just can’t. It’s too much.

This is exactly when the basics and your core habits become so important. When you’re too tired to do customer service, just respond quickly and succinctly. If marketing becomes overwhelming, just write a short blog post or do a tweet. If programming, finances, project management, whatever, becomes too much, do the absolute minimum. Fall back on your most basic habits.

Then come back and kill it the next day. You’ll feel so much better for doing even a tiny amount versus ignoring it all together. Or worse, pushing yourself to continue to run at a sprint. It’s okay to slow down, and even required, as long as you’re okay with it and realize it’s all part of the game plan.

The basics are so important because they get you through those exhausting days. They take the pressure off and make your job really easy, until you’re ready to jump back into the fire.