Call Me Maybe is a song by Canadian recording artist Carly Rae Jepsen released as the lead single from her EP in September 2011 through 604 Records. Even though the song was initially released in Canada, surely by now you’ve heard it, whether you wanted to or not. So how did it go from being launched in another country nearly a year ago, to getting stuck in your head today?
When pop singers Justin Bieber and Selena Gomez tweeted about the song with a video featuring them, Jepsen gained international attention, was signed to Schoolboy Records, and released her single in the United States. Since then the song has been covered/or parodied by the likes of President Obama, Jimmy Fallon & The Roots, and Katy Perry. Partially as a result of the virality of these videos (and subsequent free publicity) “Call Me Maybe” achieved commercial success in the United States going on to reach #2 on the Billboard Hot 100 one week in June (making her the first lead woman since Kesha to peak at that position).
So what does this have to do with you and your company? You should make a business card like this guy:
Just kidding. There are a couple things we can all learn from the success of this song:
- If Jepsen had closely guarded her song rights with the accompanying music video and tried to forbid anyone to make a parody, she wouldn’t have achieved the level of success that she did. In terms of your company, think about opening up your API and/or sharing your knowledge and learnings with others. Sometimes tossing around ideas with other folks, or sharing assets can help form something great that you would have never stumbled upon by yourself.
- Jepsen released her EP in Canada and that could have been the end of it, but it wasn’t. When it comes to your products or new features, dream big! Think about how you could enter into new markets.
- It’s been about a year since the song first dropped. Which means success doesn’t always come right away. Remember that you’re in it for the long haul. You want to contribute to humanity with great products and an awesome company not just today, but tomorrow too. Be patient. Most “overnight” successes have actually spent years in the making.
- If you need something promoted call Justin Bieber. But really, if there’s a celebrity in your industry, or even an editor or blogger that might be interested in sharing your product/company with their readership, definitely reach out to them. (I’m not talking about spamming 100 people, make sure your note is custom tailored and truly a great fit.)
So while you may not love the song, or enjoy hearing it 50 times a day on the radio, hopefully it’s taught you something!