At Printfection.com we offer over 212 unique color combinations across our product range. With all those choices, it can often be a tough decision for product creators to answer the question: "What colors should I offer my designs on?" The simplest thing to do is to select all color options, but the truth of the matter is not all images look good on all colors. Even some of us here at Printfection are guilty of feeling overwhelmed by the color selection. Placing our logo on a black shirt is one of our very own bad design decisions, the Printfection logo is hidden somewhere on the this shirt to the left.
Some designers can get confused about the difference between dark classified products and light classified products. The big difference is that our light printing process does not contain any white ink. If you place an image containing white on a light classified shirt, the white does not print, the color of the shirt shows instead. This is great if you just have a white box around your image that you do not want to show up, and less than spectacular if the majority of your image is white.
The printing process that we use injects the the ink directly into the fibers of the shirt, therefore the color of the shirt can greatly influence the end look of your product. A great example is the orange shirt containing the Printfection P Logo below. The logo is usually blue with a white t-shirt in the middle, but place it on an orange t-shirt and you get an orange tint and an orange t-shirt. A great rule of thumb is that what is represented on the preview is a good indication of what will be printed.
One of the common reason items are returned by customers is that the customer ordered a t-shirt, not expecting it to be tinted orange or have almost invisible writing. Therefore selecting good colors for your products can have a great impact on your sales success.
While at first, the decision may seem daunting regarding color selection, those few extra moments evaluating colors can often make the difference between an okay product and a spectacular one.
Comments