Introducing Purchase Campaigns!
We’re excited to announce that there’s a new way to quickly get merch to events, into your hands, and out to your fans; it’s called a Purchase Campaign. Use a Purchase Campaign to: order the right merch for upcoming events like parties and trade-shows (you can even skip the suitcase haul and have it delivered to your final destination) sample… read more.Read More
Why you should have a liberal return policy, even if you can’t measure the ROI
Everyone knows the story about how Nordstrom took back a set of tires. But is a super-liberal ‘Nordstrom like’ return policy right for your business? Is it worth the cost? And since you’re running an internet-based business, not a brick and mortar business like Nordstrom, maybe this isn’t the best example. So let me tell you about our return policy…. read more.Read More
Upgrading the Promotional Products Industry
Although the Internet has created whole new industries like social networking, what it's best known for is revolutionizing current business models. Amazon completely changed how we shop for books. Google completely changed how we find information. Like these two companies, most other Internet companies simply upgrade a current industry.Read More
Customer-Sourcing Your Next T-Shirt Design
Surfing monkeys, t-shirts, and social media. Seems to be a winning combination for one of the fastest growing email marketing companies on the planet. Check out MailChimp's recent email blast to solicit customer feedback (via social media) for their next t-shirt design:Read More
A Step-by-Step Guide: How to Give Away Custom Printed T-Shirts to Reward your Customers
There’s so many ways to go about customer retention & brand loyalty. One way is giving away custom printed t-shirts, mugs, pens, merchandise, or “swag”. Not only does it reward your existing customers, it also helps spread the word. Here’s a step-by-step guide to quickly & easily putting together a t-shirt giveaway.Read More
What is Merchandise Marketing?
Before developing a Merchandise Marketing strategy, it helps to understand the basic definition of the term, why you should care about merchandise, and how it fits into the overall marketing mix.Read More
Digital Direct-to-Garment and Silk Screen Printing
So you’re ready to create some t-shirts but you’re not sure which method of printing you should go with? No worries mate, I’ve got you covered with a quick run-down on the pros and cons of each style dispelling information about quality and durability of both silk screen printing and digital direct-to-garment. Based on what you’re trying to accomplish you’ll… read more.Read More
How to Increase Free Trial Reactivations? Zendesk Uses a T-Shirt Call to Action
A lot of SaaS (software as a service) companies have 30 day free trials. In the subscription business, one of the primary ways to sign up new customers without breaking the marketing budget is increasing the conversion rate from trials to paying customers. But how? Increasingly, companies are using sophisticated email marketing techniques like autoresponders and drip campaigns. When a… read more.Read More