It seems like a lot of companies (us included) don’t use their login page to its fullest potential. It’s currently an undervalued piece of real estate across the web.

Think about it, if you’re a SaaS app, every single one of your customers sees this page multiple times a week! It’s the perfect place to inform your users of anything that might benefit or interest them, like upcoming events, webinars, new features, and products. Plus there’s a bonus: you get your messaging in front of folks who’ve unsubscribed from your email communication!

Why isn’t every SaaS app doing this? Out of the 25+ SaaS apps I use on an almost daily basis, only Pardot, HootSuite, and Earth Class Mail (check ‘em out below) have any sort of messaging on the login pages. Crazy!


Why not empower your marketing team with the ability to easily update this page- creating continuous timely material that provides real value to your customers? It seems to me that having your developers “codify” the page for easy tweaking would be priceless.

Need inspiration before you take the plunge? Check out these companies doing it right:

1. Pardot encourages you to sign up for their event.

2. Facebook suggests you get their mobile app.