Have you heard of HARO? It’s is a great resource for startup marketers trying to get press coverage.
But that’s not the point of this post. I wanted to share how Peter Shankman, the founder of HARO, grew his company from zero to the largest PR email list in the world:
Did you know I grew HARO from a simple Facebook group to the mailing list of more than 200,000 people it is today? Want to know how I did it? Two words: Customer Service. I listened to every single reporter, member, and source, with every comment, question, and suggestion you had.
So guess what – I wrote a book about how I did it! It’s called Customer Service: New Rules in a Social Media World, and it talks all about how Customer Service is the new PR, Advertising, Marketing, and Social Media, all rolled into one. And guess what – You can grab a copy! If you do, let me know- I’d be happy sign it for you. Grab a copy on Amazon!
If you’ve had a chance to read his new book, let me know your thoughts! And never forget the power of customer service when it comes to building a great business.