Have you heard of retargeting? It’s becoming quite popular. I’m noticing more and more SaaS companies retargeting me after I visit their marketing websites. If you’re not familiar with this marketing strategy, here’s how retargeting works:
So who’s using it? Lots of companies. I’ve been retargeted by BigCommerce, iContact, NewRelic, and countless others. Most notably, I’ve recently been retargeted by 37signals. Which is interesting, because if you follow them you know they are pretty against advertising. So is retargeting so good even word-of-mouth based companies like 37signals can’t pass it up?
If you’ve tried retargeting, I’d love to hear your thoughts. And I’ll be sure to post about our experiences should we try it in the future!