Designing good swag can be a challenge but it’s important to dig deeper than a logo if you want folks to be excited to sport your threads. We’re ready to help you get your creative juices flowing with this month’s featured t-shirt design.

The Company: Foursquare, started in 2009 by Dennis Crowley and Naveen Selvadurai, is a location-based social networking service for mobile devices. Users “check in” at venues based on their physical location using GPS hardware in the mobile device. Each check-in awards the user points and sometimes “badges”, so you can compete against your friends.

The Customers: Foursquare’s customers are tech-savvy, as they generally have smartphones. Beyond that they enjoy gaming and they’re competitive! Also they’re split pretty evenly between male and female.

The Swag: Foursquare’s t-shirts were originally created for SXSW 2010. At the time they had 3 designs (logo, mayor crown, and heart badges) and printed 100 of each. The mayor crown was by far the fans’ favorite. It was simple and iconic and let people support the company without feeling like a walking ad. It’s become their un-official company logo thanks to the popularity of the t-shirts. People were originally drawn to the shirts because it was a physical item to represent something they had earned in the digital realm (the mayor crown is won when you check into a place more than anyone else). Also, they liked the clean stylish design itself.

The Success: Everyone wanted one. Shortly after the event, they were getting requests from users all over the world for the shirts. As a result they were personally hand mailing them out to anyone who emailed someone on the team and asked for one. They even had a little spreadsheet of sizes and addresses. (Sidenote: Printfection’s store and giveaway campaigns can totally eliminate this painful process. We can handle everything from ordering, through printing, to fulfillment without you ever having to touch a shirt.)

So what are your thoughts, would you wear it? Maybe the better question is, would you ever take it off to wash it?

(If you’d like to submit a design your startup created for t-shirt of the month please write to