Everyone knows regular snail mail is on the way out. But with 39.6 billion emails sent every day (of which 81% is spam), how can your message possibly stand out in the inbox? How do you beat new technologies like Google’s Priority Inbox?
Think outside the inbox
Nowadays, when you send something via snail mail, people take notice. When was the last time you got something in the mail from an online company you do business with? Nobody’s doing it! If you take the time to lick a stamp you’re almost guaranteed to make a lasting impression in your customer’s mind. And most importantly, last I checked, the USPS has no plans for a priority inbox!