Topic: Startup Marketing

How Kulula Airlines uses humor to differentiate themselves

Kulula Airlines

The web is maturing, SaaS business models aren’t new anymore. As a marketer, it’s harder to create differentiation than it was 5 years ago. So how do you create differentiation in a maturing industry? (more…)

Humanizing your contact-us page

VaultPress did a great job with their contact-us process. After submitting the form, there’s big huge text letting you know your message went through. Along with photos of their “safekeeping team” reassuring the visitor real humans exist behind the screen. (more…)

Featured Work Space: Distilled

The Company

Founded by Will Critchlow and Duncan Morris in 2005, Distilled helps companies grow their businesses online through search marketing. They’re a team of enthusiastic internet marketers based in London, UK with offices in Seattle and New York. They believe in sharing knowledge through their blog, conferences, and interactive training. And they were kind enough to share a peek behind the scenes of their London office with us! (more…)

Featured Work Space: Yesware

The Company

Founded in 2010 by Rajat Bhargava, Matthew Bellows, and Cashman Andrus, Yesware is an email tool for salespeople. With the tool you can easily track emails, create templates, CRM sync, and more. Yesware’s reports and analytics give salespeople unprecedented feedback about how their messages are being received. And as a result it helps sellers close more deals faster. They’re currently based out of south Boston with 13 full-time employees and are growing every month. (more…)

Featured Work Space: Marketo

The Company

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike.  Our vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. (more…)

Featured Work Space: FullContact

The Company

FullContact is solving the world’s contact information problem. Their cloud-based contact management system helps individuals and businesses manage their contacts without the hassle of duplicate contacts, partial records, and incomplete records. They also provide contact management APIs, which are used by thousands of developers around the world to enrich contact data in CRM, marketing automation, and other apps. (more…)

The best startup pumpkins

Well now that the leaves are falling in hoards, surely you know it’s that time of year again. The time you test your patience with an Exacto knife and pumpkin. I’ve gathered the most inspiring technology and startup related pumpkins (did you even know there was such a thing!? pumpkin marketing rocks!) for you to use as a roadmap when envisioning the masterpiece that will grace your (and your office’s) front stoop this Halloween. (more…)

The data challenge with B2B marketing

So we all know that analyzing data can help grow your business; the caveat is that it only works if you know what you need to measure. I think it’s important to set your goals first and tie trackable metrics to each step, rather than gathering all the data you possibly can and then trying to decide what to do with it. It sounds so simple but so many people rush to track everything and then get overwhelmed with the data, unable to make any decisions based upon what they’ve found. (more…)

Thoughts on Twitter Ads?

We recently gave Twitter ads (their new DIY platform) a whirl for the first time and so far I’m not thrilled with the lack of transparency or the results.  We’ve tried both Promoted Account advertising (where they suggest folks follow your account under “Who to follow”) and Promoted Tweets advertising (where they display a Tweet of your choosing in other people’s feeds). (more…)

Featured Work Space: Zendesk

The Company

Zendesk is the leading provider of proven, cloud-based customer service software. More than 20,000 companies such as Gilt Groupe, Box, and Disney are using Zendesk to lower their support costs, raise productivity, and increase customer satisfaction. Loved by both service teams and their customers for its beautifully simple interface, Zendesk is easy to try, buy, implement, and use. (more…)