So you’re ready to create some sweet swag but you don’t have a design locked down yet? Don’t worry, if you aren’t a designer or don’t have one on staff here are a couple ideas for getting the design you need to get your swag-a-liciousness on.
1. Ask your community for help
Ask for help from your customers on Twitter, Facebook, your blog, or email. Who better to come up with a design than the people you want to give it to? You’d be surprised at the artistic talent lurking in your social networks. For example a fan volunteered to create some artwork for the blog You Suck at Craigslist’s tees and mugs. It was a sweet deal for everyone as the fan got some YSaC branded gear and the blog made their community happy.
2. Hold a contest
Increase buzz while getting a design by using a contest. Run a contest using a service like Wildfire to solicit entries from your existing customers (who are great resources since they know you best and will design something they’d actually wear) or run a contest on a crowd-sourced design community like 99designs. For example Big Commerce wanted to do a giveaway to fans, but at the time only had a logo to put on a tee. So they held a contest on 99designs and ended up with three ballin’ designs to giveaway to customers and employees.
3. Hire a designer