For a company offering software as a service, a login page is necessary: your customers won’t be able to access your application otherwise. But just because the page is necessary doesn’t mean that it should also be boring: it’s a page that your customers will see over and over again, making it valuable marketing real estate. You need to put serious thought into how your login page is designed to maximize its marketing and account management value.
The options of what you can do with your login page are endless. The examples below are just starting points. You can turn your login page into a major contributor to your marketing efforts, just as these screenshots show. (more…)