Month: July 2012

Startups have changed the Olympics

As far as I can tell startups have changed the way Americans watch and enjoy the Olympics, and never has this been more apparent than with the Summer 2012 Olympics in London. While we used to gather around the televisions in our living rooms with friends and family, cheering on our country, we’re now able to share the experience with more of our fellow Americans. Our cheers are able to spread much further than our voices alone could have ever carried them. For example, check out these 5 ways startups are influencing how we’re enjoying the Olympics this year: (more…)

Attract new customers by rocking your Facebook fanpage

While its IPO may have been over-hyped, there’s no denying that Facebook is a powerful tool in your marketing plan.  So we’ve come up with a couple content ideas for your fanpage to help increase the reach and influence of your brand: (more…)

5 startup flicks for your Friday

By the end of the week you’re probably ready to kick back and relax. So grab some popcorn, pull up a chair, and get cozy with any (or all, go crazy!) of these 5 movies which each speak in their own way to entrepreneurship and the startupsphere: (more…)

Featured t-shirt design of the month: Printfection’s unicorn

We know that it can be challenging to design good swag. But it’s important to dig deeper than a plain old logo. Push beyond the basics and create some threads that your customers will be proud to wear. That way, rather than being cooped up in a dresser drawer, your brand will reach even more corners of the world as people sport your swag while out and about.

To get your creative juices flowing, we’ll be featuring a different t-shirt design each month on our blog. This month’s example hits a little close to home– as it’s one of our very own. (more…)

Featured Work Space: Pardot

The Company: Pardot is a B2B marketing automation vendor that caters specifically to the SMB market.  Founded in 2007 by Duke graduates David Cummings and Adam Blitzer, Pardot’s software solution helps marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles and demonstrate marketing accountability. (more…)

Focusing on wildly important goals

Science has taught us that human beings are genetically hardwired to do one thing at a time with excellence.

But in the world of a startup you’re typically wearing multiple hats and caught up in a blur of day to day activities. Without having a few overarching strategic goals to work towards, your day to day activities and inbox can totally carry you away. You may be a multi-tasker extraordinaire but before you know it Q1 is over and you’re not able to reflect on and measure what you’ve accomplished, because you didn’t set any priorities. Nor have you pushed the company forward in any significant strategic way. (more…)

7 Suggested tweets for promoting your brand

You’re in marketing so you probably tweet no less than 10 times a day. I understand that coming up with new things to say can be taxing. So I’ve composed a couple tweet ideas that should help you get the word out about your brand.  Go on and take a brain break: (more…)

Office items fit for Don Draper and you

If you work in marketing you probably wake up every morning asking yourself, “What would Don Draper do?” Luckily this Tumblr blog has you covered. But if that simply won’t cut it, I suggest Don-ning (get it!?) your office with these 5 Mad Men worthy items, sure to help you capture a level of success similar to the brilliant ad man’s. (more…)

Startups and beer

You probably need a beer. If not for your sanity, than for a game of beer-pong. I know I do; it’s just been that kind of week.

One of the coolest things about Colorado, and Denver specifically is the thriving craft beer community. It’s actually pretty similar to the startup community in that these folks are generally launching a business from scratch to bring their creative brews to the public. And more often than not they do it through boot-strapping. For more insights on the process check out Sam Calagione’s (Founder of Dogfish Head) book Brewing up a Business. (more…)

Featured Work Space: Wistia

The Company: Wistia is an internet video company that was founded in April 2006 by Brown University graduates Chris Savage and Brendan Schwartz. These days its a small group of guys (and gals) that are obsessed with online video and the benefits it can bring to any business. They’ve developed applications to help companies track the ways consumers watch, use and interact with online videos, and as such provide hosting, managing, and tracking of video statistics. (more…)