Month: September 2010

How to develop a startup launch strategy: Tenporium

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It’s what every startup dreams about: launch day! But how  do you incentivize your first handful of users to try out your service? Tenporium recently launched into private beta after two years of hard work. I had a chance to chat with Luke, one of the founders, about his launch strategy and how they were able to obtain strong traction and positive feedback from early users.

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Upgrading the Promotional Products Industry

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Although the Internet has created whole new industries like social networking, what it's best known for is revolutionizing current business models. Amazon completely changed how we shop for books. Google completely changed how we find information. Like these two companies, most other Internet companies simply upgrade a current industry.

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