How to design your SaaS login page for maximum marketing value

For a company offering software as a service, a login page is necessary: your customers won’t be able to access your application otherwise. But just because the page is necessary doesn’t mean that it should also be boring: it’s a page that your customers will see over and over again, making it valuable marketing real estate. You need to put serious thought into how your login page is designed to maximize its marketing and account management value.

The options of what you can do with your login page are endless. The examples below are just starting points. You can turn your login page into a major contributor to your marketing efforts, just as these screenshots show. (more…)

Rethinking how customers start campaigns

Today’s web apps commonly overlook if a customer knows what’s going to happen when they start the service. They tell the customer why to use the service, but not what will happen once they start. And face it, even if you have the perfect product, it won’t matter if the customer can’t start somewhere. (more…)

Featured Work Space: Skyscope Creative

The Company

Skyscope Creative is a startup video marketing agency based in the Greater Boston area, founded by Sam Shepler, Gabe Gerzon, and Alex Dunn in 2012.  Their mission is to provide creative marketing video for innovation companies, from growing startups to large technology firms.  With backgrounds in filmmaking and business strategy, they are devoted to producing cinematic video that delivers business results. (more…)

Featured Work Space: Weather Underground

The Company

Weather Underground (wunderground.com) is committed to delivering the most reliable, accurate weather information possible. Their state-of-the-art technology monitors conditions and forecasts for locations around the world, so you’ll always find the weather information you need. In addition to providing free, real-time online weather information to millions of Web users around the world, wunderground.com also offers newspaper weather services and custom site weather packages. (more…)

How Kulula Airlines uses humor to differentiate themselves

Kulula Airlines

The web is maturing, SaaS business models aren’t new anymore. As a marketer, it’s harder to create differentiation than it was 5 years ago. So how do you create differentiation in a maturing industry? (more…)

Featured Work Space: SendGrid

The Company

Founded in 2009, after graduating from the TechStars program, SendGrid has developed a cloud based service that solves the challenge of email delivery by delivering emails on behalf of companies. They currently have 5 offices and were kind enough to let us check out their latest here in Denver. (more…)

Humanizing your contact-us page

VaultPress did a great job with their contact-us process. After submitting the form, there’s big huge text letting you know your message went through. Along with photos of their “safekeeping team” reassuring the visitor real humans exist behind the screen. (more…)

Featured Work Space: Distilled

The Company

Founded by Will Critchlow and Duncan Morris in 2005, Distilled helps companies grow their businesses online through search marketing. They’re a team of enthusiastic internet marketers based in London, UK with offices in Seattle and New York. They believe in sharing knowledge through their blog, conferences, and interactive training. And they were kind enough to share a peek behind the scenes of their London office with us! (more…)

Featured Work Space: Yesware

The Company

Founded in 2010 by Rajat Bhargava, Matthew Bellows, and Cashman Andrus, Yesware is an email tool for salespeople. With the tool you can easily track emails, create templates, CRM sync, and more. Yesware’s reports and analytics give salespeople unprecedented feedback about how their messages are being received. And as a result it helps sellers close more deals faster. They’re currently based out of south Boston with 13 full-time employees and are growing every month. (more…)

Featured Work Space: Marketo

The Company

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike.  Our vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. (more…)